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This business idea proposes the sustainable use of suckermouth catfish as a novel, protein-rich ingredient in pet food, targeting eco-conscious pet owners. Operating as a social enterprise, the model integrates environmental conservation by controlling invasive plecos populations with social impact, creating employment opportunities in fish harvesting, processing, and packaging. The enterprise will partner with local communities and environmental agencies to ensure ethical sourcing and biodiversity protection. Revenues will be reinvested into community development and ecological initiatives. This innovative approach addresses invasive species management, pet nutrition trends, and unemployment, fostering a circular economy with tangible social and environmental benefits.