SIN22: REJUVENATE APPS

NUR SYAZWANI ZULAIKHA BINTI SAFWAN UNIVERSITI TEKNOLOGI MARA KAMPUS SEREMBAN

MSC2024 | Startup Innovation

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Wellness application is a part of digital innovation for medical treatment that explicitly addresses the prevention of injury and patient rehabilitation to optimized levels, independent of age and capability of function and sport-specific fitness. The sport therapy is not only to provide the services but it is also a part of sharing the knowledge that should be known by everyone in order to prevent further problems. This application is practical to be implemented since it provides several treatments and services such as physiotherapy, chiropractor, sports massage,cupping and online purchasing. Every type of these sports therapy differs from one another, where the treatment will focus on specific muscles, tissues and injuries. Nevertheless, the accessibility issue has become a significant problem for customers as it shows a lack of therapeutic applications in the Google Play Store and App store. This is due to most competitors are usually conducted through physical stores instead of using the other medium that can have a large number of customers. This has caused customers to have difficulty reaching and obtaining this service due to the dearth of knowledge and information regarding this therapy's applications. The consensus from the problem above shows, it might obsolete the information and knowledge that is obviously crucial for them. It will also make the users struggle to look for a different endeavor that may be a bit problematic. As a result, this study proposes an idea on the innovations for a development of digital sports therapy application that can benefit the target market. This application might be valuable to our customers as they could have a serenity touch to elevate their wellness through a mobile application.