Hemavathi Gunasegaran Universiti Tun Abdul Razak
Founded in Malaysia by a visionary 24-year-old, Pinktopia is an innovative online store exclusively dedicated to pink-themed products. This unique store, operating on major e-commerce platforms like Shopee, Lazada, and TikTok, appeals to a diverse audience, encompassing women of all ages—from babies and young girls to adults—as well as men. More than just an online retail outlet, Pinktopia celebrates the color pink, cultivating a vibrant community of enthusiasts. In just three years, the brand has expanded its international presence, shipping to countries such as Singapore, the Philippines, and Taiwan. Additionally, Pinktopia was awarded a trademark, sponsored by the government through the Dana IPO program. The venture has also been financially supported by entities like Funding Societies, PayNet, Fundaztic, Tabung Usahawan Negeri Sembilan, Tekun, and individual investors. In summary, Pinktopia exemplifies how innovative ideas, combined with determination and creativity, can transform a simple concept into a globally recognized brand. Pinktopia is more than a business; it is a testament to the power of entrepreneurial spirit and the universal appeal of a singular color.