SID50: JelitaScarves

SITI FAIRUS RUDAINIE BINTI ROSMI Universiti Teknologi Mara Cawangan Kelantan Kampus Machang

This startup system company focuses on digital transformation for the local hijab fashion brand industry. The solution offers an integrated platform that streamlines inventory management, enhances customer engagement through personalized marketing and simplifies online ordering and payment processes. By leveraging user-friendly interfaces and data analytics, the system empowers small to medium hijab businesses to improve operational efficiency and scale their reach. It aims to bridge the gap between traditional retail and modern e-commerce, supporting business growth while preserving the cultural and aesthetic values of modest fashion in Malaysia.