SIN85: MaLLink: Augmented Reality Mall Navigation App

NORHANIS ATHIRAH BINTI YUSOF Universiti Teknologi PETRONAS

MSC2024 | Startup Innovation

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MaLLink AR presents augmented reality (AR) mobile application designed to revolutionize the mall experience for shoppers in Malaysia. Through the integration of AR wayfinding, an interactive mall directory, and a rewarding loyalty program, MaLLink AR empowers users with seamless navigation, personalized journeys, and exclusive benefits. Social interaction features further enhance the experience by facilitating connections and meet-ups within the mall. This innovative solution not only benefits shoppers but also offers malls a cost-effective platform for digital advertising and promotion. MaLLink AR promises a win-win scenario, transforming the way people navigate and interact with shopping malls.