SPR28: Cookietopia: A Mix Variety Pack Of Modern And Classic Kuih Raya

Nur Shabrina Chong (leader) Faculty Of Administrative Science And Policy Studies, Universiti Teknologi MARA (UiTM)

MSC2024 | Startup Product

CR: 0.3907 | 84 Likes | 215 Views | 133 times | LS: 249.8
Like it? | Support them now!

When the festive season arrives, especially Eid al-Fitr, various menus of kuih raya are available in the market. For example, Pineapple Tart, Mazola Peanut Biscuits, Almond London, and many more. Bright colours such as red, green, and yellow are often used to decorate kuih raya, adding visual beauty to this dish. However, after the festive season's end, people seem no longer interested or bored of eating kuih raya. In the end, the kuih raya was just thrown away. Furthermore, traders selling kuih raya, especially housewives, only gain profit during the festive season. And in other seasons, their income has stopped. Therefore, our group has carried out an innovation with the help of a group of housewives. Cookietopia Mix Variety Pack Cookies are a delicious mix of kuih raya bite sized cookies. These mini cookies featuring many delicious modern and classic kuih raya varieties. Cookietopia is excellent for sharing, and individually packed, these cookie snack packs are great for taking on the go. be eaten anytime instead of just focusing on the festive season. Our group uses modern and attractive packaging to attract the attention of buyers. This is to ensure a high-quality cookies container that is not easy to break, and the cookies can be sold like a convenience snack. It can help housewife entrepreneurs generate a constant income. If commercialised, it can be sold by intermediaries who want to find additional income—such as university and college students. With every delicious bite, kuih raya reminds us of the rich heritage and traditions that last from generation to generation. With a proper marketing strategy, kuih raya can be a popular product in overseas markets.